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Countdown Supermarkets Announces $400M Rebranding and Transformation Plan

Countdown Supermarkets Announces $400M Rebranding and Transformation Plan

Countdown supermarkets in New Zealand will be rebranded as Woolworths starting from early next year. The company plans to invest over $400 million in

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Countdown supermarkets in New Zealand will be rebranded as Woolworths starting from early next year. The company plans to invest over $400 million in the next three years to enhance the supermarket experience for customers. This includes improving older stores, introducing a new loyalty program called Everyday Rewards, and investing in staff training and security. A new distribution center for fruits and vegetables will also open in Christchurch. The move is part of Countdown’s efforts to become a better business and offer more value to its customers. Woolworths Group, which has a long history in New Zealand, sees this rebranding as a way to strengthen its connection with Kiwi customers and provide improved services. The new Woolworths signage will gradually appear at Countdown stores over the next few years.

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