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Countdown Supermarkets Announces $400M Rebranding and Transformation Plan

Countdown Supermarkets Announces 0M Rebranding and Transformation Plan

Countdown supermarkets in New Zealand will be rebranded as Woolworths starting from early next year. The company plans to invest over $400 million in

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Countdown supermarkets in New Zealand will be rebranded as Woolworths starting from early next year. The company plans to invest over $400 million in the next three years to enhance the supermarket experience for customers. This includes improving older stores, introducing a new loyalty program called Everyday Rewards, and investing in staff training and security. A new distribution center for fruits and vegetables will also open in Christchurch. The move is part of Countdown’s efforts to become a better business and offer more value to its customers. Woolworths Group, which has a long history in New Zealand, sees this rebranding as a way to strengthen its connection with Kiwi customers and provide improved services. The new Woolworths signage will gradually appear at Countdown stores over the next few years.

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