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Reliance Industries collaborates with Sri Lankan cricketer’s firm for soft drink market domination

Reliance Industries collaborates with Sri Lankan cricketer’s firm for soft drink market domination

Indian conglomerate Reliance Industries is looking to dominate India's soft drink market and has signed a deal with Ceylon Beverage International, th

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Indian conglomerate Reliance Industries is looking to dominate India’s soft drink market and has signed a deal with Ceylon Beverage International, the company owned by former Sri Lankan cricketer Muttiah Muralitharan, to pack cans of Campa Cola. Ceylon Beverages is expected to set up a packaging plant in India at a later date, while until then, canned Campa Cola will be imported from Ceylon Beverages’ Sri Lanka facility. Reliance Consumer Products, a unit of Reliance Industries, has already entered into a manufacturing and distribution partnership with Chennai-based Kali Aerated Water Works for Reliance’s Campa soft drinks range.

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