Indian conglomerate Reliance Industries is looking to dominate India's soft drink market and has signed a deal with Ceylon Beverage International, th
Indian conglomerate Reliance Industries is looking to dominate India’s soft drink market and has signed a deal with Ceylon Beverage International, the company owned by former Sri Lankan cricketer Muttiah Muralitharan, to pack cans of Campa Cola. Ceylon Beverages is expected to set up a packaging plant in India at a later date, while until then, canned Campa Cola will be imported from Ceylon Beverages’ Sri Lanka facility. Reliance Consumer Products, a unit of Reliance Industries, has already entered into a manufacturing and distribution partnership with Chennai-based Kali Aerated Water Works for Reliance’s Campa soft drinks range.
